Instagram Aesthetic 101: how I edit, plan my feed and make spaced captions.

I am no expert but this is my take on how I make my instagram content look pretty.

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For reference this is my current feed over on coffeeenut (my coffee blog). I’ve been meaning to put something like this together and there’s more room to do it on here over instagram so lets get into it!

Photo Editing: I use the free app Adobe Lightroom. I purchased a lightroom preset over a year ago from a friend and have been obsessed with it ever since. But!! If you aren’t looking to spend anything its still a great app to get a consistent feed.

For example, when you upload a photo on the app and go into to editing it click on the three circles on the top right. This menu will pop up. As you can see there is “copy settings” so if you have a photo and you like the way it was edited you can copy all the edits to another photo within the app (or 48443 photos if you really want)! There also is “create preset” which basically means you’re creating your very own filter that you can copy the settings on in the future.

In my case since I purchased an Adobe Lightroom App filter, I would copy my preset’s settings and then go to a new photo and click on “paste settings” and this would then paste that preset onto my photo.

Normally I would then go and adjust settings (like light, color hue & saturation) to get it the exact way I’m envisioning it. Here is just an example of some settings I mess around with.

The app is free to download and also has their own filters to use.

Okay so you got the photo, whats next?

The Feed: does it match your feed? do the colors go? do you even care if it goes? does it flow? am I overthinking this? probably.

I’m sure there’s multiple apps to plan your instagram feed but I use Planoly.

It’s also a free app to download (gotta save that hard earned cash!!). The only thing is with this app there is a limit to the posts you can add and it refreshes every month (i think its 30 posts…). But if you’re after planning more you can pay to get some sort of premium membership.

To be honest I’ve never posted directly from the Planoly app, I just like to use it to visualize.

Okay so now it goes with your feed, what’s next?

The Caption: Again, I’m sure there’s other ways to do this but this is the way I choose to! It took me a while to find a website/app that worked for me to get the clean spacing in my instagram captions. It’s definitely not a necessary thing but especially when I’m doing a lot of ranting I find the post much easier to read.

I use hashtagie. I found this website by googling ways to get the spaces in my captions (gotta love it!!). I’m pretty sure the website has a couple different offerings but I go here. Super straightforward to use and super easy to copy and paste over to the instagram app.

The Extras: A more recent thing I’ve gotten myself into is using extra symbols and cute fonts throughout my captions and stories.

This is another free app but you can purchase more fonts within the app. Once you open it, it’s clear with how to add the fonts to your normal keyboard. Again, not a necessity but a fun little touch!

Once I go through these steps I would then post, cross my fingers and hope for the best!

Let me know if you’d be interested in a part two or if you have an tips yourself! Also check out my instagram here.

Lots of love,